Come Dine With Me

A consultancy based role working on one of the greatest Daytime TV shows ever produced. .

After 16 years of constant broadcast, the team at Multistory Media (part of ITV studios) were looking to refresh CDWM across all social media platforms to appeal to a more modern audience and compete with shows of a similar calibre.

Working together with the production team we commissioned and developed a new brand identity for the show, including having all new GFX created, locking in an art pack and producing writing style and social media guides to use moving forwards. All accounts had a complete audit and refresh. We set up a new account on TikTok to tap into the (yet un-explored world of the) younger demographic and established a consistent tone of voice across all platforms.

In addition to this we provided full platform management across Facebook, Twitter and Instagram.